The singer’s dark visuals about a twisted love story gone wrong, leaves her spazzing out and banging on the walls surrounding her. When speaking about The Uprising Creative directed video, Rihanna said:
“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual. Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”
Watch Rihanna throw herself around below:
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